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One-liner

This task is closed
Created atJanuary 23, 2010
Created byUlla Junell
ClosedJuly 25, 2011
Shots given6

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Anna Krokfors More ideas..
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2/18%
Peter Vesterbacka Evil deeds
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Jonathan Bloom Tagline suggestions
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Jack Malinowski Tough Cookie & The Sacrificial Lamp
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Ulla Junell Some idea
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Carl L. I'll try
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Description

Hi!

Post production goes well and we are going to release the movie in 2010. Now we have marketing material under work. Problem is one-liner, and we are looking for great ideas!

We have done many different versions, but none of them was good enought. So we need co-operation with one liner. Bring all your ideas, even if phrase don´t work, it might have something which could evolve to something totally different!

Also new synopsis is now ready. All comments about it are welcome!

Synopsis

And White Was The Night is a film about making choices in extreme situations. It examines how the choices we did or didn’t make in the past affect the present.

The film is set in the shady world of an international crime organization that reaches all the way from jungles of Colombia to suburbs of Finland and Russia. The story follows the fates of Antonio and Maria, two young Colombians, who come to Finland in search of better lives. Instead of future prospects they realize being caught in the middle of the organization’s internal struggle for power.

Finding themselves in a foreign country without friends, money or passports Antonio and Maria are forced to fight back to survive. They have to face the dangers of the underworld but also their own traumas and nightmares of the past. The events unfold during one turbulent day and a white summer’s night.

And White Was The Night crosses language, culture, and genre barriers creating an original and thought-provoking experience.


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Carl L. April 25, 2010 16:50 1 Thumb-up
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I'll try

'flight from organized evil'
'flight to fight'
'when escape is not possible, confrontation remains'
'subject to the whims of organized crime'
'standing up to evil'
'standing up to the behemoth'
'standing their ground'
'standing their ground, then hightailing it'
'tangled in a web of violence and deceit'
'freedom obstructed by the mob'

...along those lines...

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Jack Malinowski January 25, 2010 21:28 2 Thumb-ups
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Tough Cookie & The Sacrificial Lamp

I really enjoyed the trailer and like the title very much.

I think the 'geography of evil' is a terrific theme.

The terrain's evil: no sacrifice ever amounts
to any good. There's a crisis of faith. Action.

And White Was The Night

'As it should be.'

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Jack Malinowski January 25, 2010 22:14 Flag

If 'evil' it must be then why not:

AND WHITE WAS THE NIGHT

for evil

Peter Vesterbacka January 25, 2010 22:05 Flag

"As it should be" or just "As it should" sounds good, but guess we need to get the evil in the one liner somehow.

Anna Krokfors January 24, 2010 00:05 2 Thumb-ups
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More ideas..

A system will occasionally discard its parts.
Choices are sacrifices. / Every choice is a sacrifice.
In any system evil is inherent.
He who fights monsters..
The past and future are happening now.
Ever had the feeling your choices were made for you?

More.. favorites in bold.

You can beat a man. You can't beat the system. / You can be a man. You can't be a system.
Geography of evil (intertextual reference that kinda sucks though.. it works better in Finnish: Pahan maantiede, referencing Paha maa and Pelon maantiede)
And bright was the light
Into their hour of darkness
Make your choice

--

Nothing left to choose from
No choice means no chance
When you choose to lose
Being born means choosing to die

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Peter Vesterbacka January 25, 2010 22:12 Flag

True, but might sound a bit too light hearted. The trailer looks very serious, and You can't beat the man could be a comedy tagline. Let's see what Mika & Ulla of the production team think.

Anna Krokfors January 25, 2010 21:36 Flag

Or even more simply: You can't beat the man.

Peter Vesterbacka January 25, 2010 20:32 Flag

I like the You can beat a man. You can't beat the system.

Peter Vesterbacka January 25, 2010 11:53 2 Thumb-ups
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Evil deeds

AWWTN - Evil deeds would be short and sweet. Or AWWTN - evil deeds of men

Was also thinking that would be nice to do something along the lines of the Google do no evil tagline. Maybe ATTWN - doing evil could work. Or the opposite AWWTN - do no good or ATTWN - doing no good

We have only seen the trailer and read the synopsis, so I'm sure you guys know if any of these fit or don't.

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Anna Krokfors January 25, 2010 21:39 Flag

Or maybe even The evil of man .. Hmm.. now it sounds like a horror flick?

Peter Vesterbacka January 25, 2010 20:30 Flag

Yes, sounds good. Or just The evil of men?

Anna Krokfors January 25, 2010 18:58 Flag

The evil that men do
?

Ulla2_thumb
Ulla Junell January 23, 2010 22:22 Production Leader 2 Thumb-ups
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Some idea

I like a lot an idea in phrase "Inside the system of evil…", but the phrase is not enought selling. Could there be some way to package same idea better?

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Peter Vesterbacka January 25, 2010 20:34 Flag

The evil within? or Within evil.

The evil inside or just Evil inside doesn't sound bad to me, I don't mind the Intel connection;-)

Anna Krokfors January 25, 2010 18:57 Flag

Intel inside? :o)
Maybe: The inside of evil

Peter Vesterbacka January 25, 2010 11:39 Flag

What about just "AWWTN - inside evil"?

Jonathan Bloom January 25, 2010 12:14 2 Thumb-ups
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Tagline suggestions

The will to live knows no boundaries.

A past left behind, a present in jeopardy, a future unwritten.

Life gains perspective when looked at down a barrel of a gun.

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Comments

Anna Krokfors January 25, 2010 19:01 Flag

They're maybe slightly clunky..
Perspective down the barrel of a gun? (this sounds like numetal lyrics :D)