...and again, thanks for doing the write-up Lord Fakenham.

We're running a little behind with all the updates these days as things are quite hectic in the actual production/completion of the film, so it's perfect that you're picking up the slack.

And thanks for all the great comments, guys. You rock.
The reception for the trailer has been crazy good.

There will be a roundup about the trailer over at our blog once the dust settles, and after we publish the trailer ourselves via Youtube etc. This will happen in the next few days.

Jack? ..karma, and general do-good niceities! ;)
If you like what you just read - or what someone wrote, give thumbs!

Er... wait, was that a biologyquestion? You NEED your thumbs for gripping!

Thanks for posting this Sir 'Ham!

TAPETRVE: I know there's interest from some distributors, so I hope it will happen!

thank for the great advice, @Kris S. ;D - made a separate post about it!

TAPE, ..it was a free-for-all open event ;D Btw you're ever so welcome to raise some hell in august! ;)

Heh, funny! Feel free to do as you please with this.. edit or expand on it!
I just tied the pieces together - figured we needed to do something about
the event! (Not sure this is the right thread tho) ;D
I have a few more pics from the event, although not that great. I was kinda kicking myself for not bringing a better camera. But then again I wasn't really sure about the photo/no-photo policy for this potentially spoiler-filled and spectacular evening.. ;)

Oh man, saw this *after* the other comment about the shot from Blått Lerret. Great write-up dude!

Thanks for the suggestions here, guys!

To the "sticking things in books" idea: this is absolutely doable. There are no more left of the promo postcards for the book (I don't think), but we would make new ones anyway for the movie.

Stickers are a great give-away I think, but placement is everything. I agree that it's a risk in creating a mess that will work against the intent of promoting the movie.

I have a follow-up idea though:

How about a stencil in this manner:
http://www.document.no/weblogg/bilder/Toskamindre.JPG

...only with a certain Commander Treholt in his stead, and designed to be applied in the style of "reverse grafitti?" Like this: http://www.dailyartfixx.com/2009/06/30/reverse-graffiti-paul-curtis/

Imagine what some kids armed with cans of Dust-Off could accomplish overnight in an urban area packed with cars and grimy concrete walls!

@Mikkel ..hehey! I like the way you're thinking! ;D
However there is a small problem with this idea, and thats the 'carbon/eco footprint'..
Stickergraphitti is only cool if its done right, and isn't messy.
Plus, there is also the point that it's quite possible the production is unwanting of this kind of exposure or attention.. ;/ Image/brand wise..

But I award you a silver shuriken for creative thinking! :D

'Ham.

@Production
..Is there, by any chance, any left over promotional postcards from the 'NTII' (UD17-45) bookrelease left? These could perhaps serve the same purpose one more time, by means of more aggressive/pro-active viral distribution?

Peter: I've started cross-posting blog stuff now. Thinking about new tasks as well.

Nice structure there, Fakenham.
And definitely along the lines we've been thinking ourselves too.

re: Facebook. We've decided to not allow fans to post wall content, but are happy to have comments - so their opinions can be voiced anyway. I have a feeling it will be too cluttered/noisy if we open it up all the way. I think this fits in with your assessment that the Facebook page should have "official/streamlined" content. Over time, we will open up a discussion board, but that won't really be relevant until we have some more actual content out there - like a teaser/trailer etc.

More on cross-posting, as the question was an interresting one:

Exclusive content = Production blog.
Streamlined info/official stills = Official site.

The information pyramid/structure for this production could perhaps
look something like this:

1. Production blog = "Read/see it here first" Exclusive content.
2. Moviesite + 3. Facebook = Streamlined info/official stills/news.
4. Twitter + 5. Youtube/vimeo + 6. 'other' = Supplementary

The Facebook page needs to be opened for fan-interraction.
(As they grow a hellu'va lot faster when fans can interract/post/voice their opinions). The trick is to figure out what the wall/settings should be, 'show official post' as standard-view/start tab. That way, official posts are shown as default, but once you start navigating, fan wall-posts pop up!

-any of this make sense? Had to re-write the entire post 2 times due 'internet exploder' crashes :(

Sincerely,
Jonathan Fakenham

Okay, I have a little time to address the points in Fakenham's excellent shot now.

First off, I wholeheartedly agree that the principle of "less is more" applies. Any official communications (like new stills, teaser etc.) should have great, lasting quality. We've only released one official still photo from the production - the one that makes up our poster here on WAM now. It works really well, I think. We do have several more (also beginning to get some actual production stills from scenes in the movie), but we didn't want to lessen the impact of the cast announcement with an abundance of stills.

As announced earlier today, we are now on Facebook, Twitter and the production blog has been launched. They each have different functions and "voices". The blog is meant to be informal, and quite different from the upcoming "official homepage". The Facebook page generally follows the standard set by many other projects that have similar pages - news and updates, nothing too "chatty". We'll see what happens with the Twitter account. Depending on how many followers it gains, it's a quick way to have audience interactions - so maybe we'll use it for anwering questions, pushing out event details etc. Maybe some quick competitions?

About popular forums and movie blogs: I do not underestimate the influence of those either. I've been reading AICN since 1997! We do have many things up our sleeve for the blogosphere (wow, that word is sooo 2007) when the time is right...

When it comes to watermarking images - this is a double-edged sword as you say.
If the watermark is cool enough, people won't crop it away when they post images that come from us... We're working on the logo for the movie right now. We'll see.

Youtube stuff (when it's time) will be posted under Tordenfilm's official channel (http://youtube.com/Tordenfilm) as a separate playlist. Inspired by Energia Productions' channel here. Great! Many people have mentioned that we need to use Vimeo as well, as the quality can be better. I'll look into it.

One thing I'll need to think about more is what to cross-post between these various social media, and what to keep separate. Any ideas for a policy on that?

Mr. Fakenham, I applaud you for that insight.
Thanks a million!

I will give a longer response later, as this is the grounds for a major discussion!!!

Thanks, man! And yea ofcourse wrecka. In hindsight, I think it would also be better to perhaps use VIMEO instead of youtube, so much garbage on there..
Vimeo is great for HD, but then again so is Youtube..

Sir,

You are right on the money with the "what info and when" conundrum.

We don't want to spill too many beans too early (as in spoil major plot and character stuff), but at the same time offer something interesting to read and follow - of course. Tricky balance.

The Bassett blog is a great reference, thanks for the link. I notice how he gives his take on current (semi-relevant) events, outside of his current work. That's definitely something we will do as well.

We will also try to be *personal* in whatever we write, and I think it's OK to nerd out on technical stuff every once in a while. Our thing goes live quite soon, so it'll be easy for everyone to give feedback once it's out there.

I concur with Herr Vesterbacka.. "more, smaller, more specific tasks would be great!" Wouldn't mind getting my hands dirty!

Very valuable input on all counts, Peter.
Thanks.

Production blog will be hosted elsewhere, but in everything we do we'll make sure to link back here.