Building on the "Moon Oil" drink idea, partner with Red Bull to make an "Iron Sky" collectors edition can. "Red Bull, gives the Eagle Wings"
In Switzerland we had a drink concoction known as "Turbine Oil", sort of a social lubricant made of all the clear liquors mixed together, Run, Gin, Vodka, Schnapps, etc. Nasty stuff but could be labeled in a Iron Sky decanter shaped like the Eagle.
While on the liquor theme, in the USA, clear illegal corn whiskey was distilled and sold as "Moonshine" for decades. Today, it is produced and sold legally in North Carolina. Do a private label bottle run.
Jewelry such as small medium and large Iron Crosses and earings and Eagle pendants all made from dull gray iron or iron like material.
Pay close attention to the manner in which Star Wars marketed its items. Substitute space Nazi's for Imperial Storm Troopers and you are nearly there.
#1 Tee Shirts Grey or Black (think Harley shirts) with the Eagle on the Moon/Earth logo with tag lines such as:
a.) Iron Sky - We will Rule the Earth
b.) Iron Sky - WWII Was Just Practice
c.) Iron Sky - Nothing Will be the Same Again
d.) Iron Sky - The Eagle has Landed
e.) Iron Sky - The Future is Coming at Mach 10
f.) Iron Sky - Der Adler Gekommst
g.) Der Adler is Schnell - Iron Sky
h.) Iron Sky - "And You Thought Aliens were Scary?"
I.) Eisern Himmel - Der Adler ist Herunterkommend
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I recall the online browser-based game-of-sorts 'NationStates' which was in part to draw attention to the book Jennifer Government. Maybe some (relatively basic) such game would be possible? Pick a side (Terran or Moon Nazi), collect income by building cities/moon bases, buy troops (Space Trooper?), etc. Such a thing wouldn't be terribly hard for someone (or a group) to put together in a relatively short timeframe (hell, I could do it once I finish my current assignments), and shouldn't be too demanding server-wise (unless tens of thousands of people come to play, in which case bargain). Stick some Google Ads on it like has been suggested, and suddenly there's both a large and interactive ad for Iron Sky and a minor income stream to help things moving while bigger backers are arranged.
Okay, so it's not an arcade game or mod of an existing game (Wolfenstein: The Moon and Back?), but it's within the reasonable reaches of the project.
Wolfenstein 3D WAD? :D
It would be cool. Actually it would be a great idea to just do a moonnazificated version of classic arcade games - where the enemy would be Moon Nazis instead of what they used to be.