Iron Sky needs to have a presence at Comic Con in San Diego, and it needs to happen this year even if the film is not released until 2012.
Comic Con is a huge event and positive word of mouth there can translate into serious pre-release Buzz. The TV Networks have come to recognize this to the point that they moved the dates of their summer Press Tour event so as to not compete with Comic Con.
Your presence there can be as extravagant as having a both with monitors showing the trailer, Booth "Babes" in costume, displays of props / models / pre-production art, and plenty of handouts (gack). Two years ago Warner Brothers had the entire cast of Watchmen on hand for panel presentations and autographs as well as a full size mock-up of the Owl's flying ship.
Or, you can do a simple "guerrilla" campaign -- a couple of workers in Iron Sky shirts & hats walking the convention floors and hallways passing out flyers, posters, DVD's of the trailer or CD's of the theme music, any gack at all, and answering questions.
The could put up posters with the Tag Line:
There Are Nazis On The Moon -- Will You Be Ready When They Return?
Or...
There Are Nazis On The Moon -- And They're Coming Home
This year's Comic Con is already sold out (for attendees) and you need to be there. That is 125,000 attendees plus the press. Even if your team just stands on the street next to the convention center and pass out Iron Sky post cards you will reach thousands.
There is a cost, of course, but this publicity will be worth it.
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317 is the new data :-)
Well done, Dario!