I'm innovating an upgraded version of the travel planner already used for example in Helsinki (http://www.reittiopas.fi/fi/).
Most people know where they're going to go during the day and with how many other people.
In the new Whole Day Travel Planner you could input your rough planned itienary, and the program would calculate the best ways of doing it with different alternative ways of transportation - and calculate it's cost.
You could include estimated times to find parking, expected trafic jams, gasoline (and public transportation) costs and carbon footprint. This data is available, just needs to be collected and integrated.
I'm sure in most cases, the car would end up being just slightly faster, but way more expensive and unecological.
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