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The World Film Collective - Promo Animation -team is looking for your ideas and comments.

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Brainstorming for Promo Animation

Created at February 17, 2010
Created by World Film Collective
Deadline March 08, 2010: over 2 years over
Shots given 5
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Angela R. Group photo matching the logo...
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David Jansson Morphing
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Description

We are eager for suggestions on how best to visually convey the work of our charity, World Film Collective, to members of the public who are interested in our work and who may support or assist us in the future. We want to emphasize the elements of sustainability and mobility that make our program unique and effective.

Here is what we've come up with so far - but we are by no means committed to it.

General: The black silhouettes from the WFC logo metamorphasise from one image to another. They do this smoothly almost like black ink merging into new shapes and they play out the work of the organisation.

These images are accompanied by a narration

First Sequence :

The Animation begins with World Film Collective logo which slowly becomes black and white

The logo then becomes animated and the silhouettes come out of the box. They merge into a black ball which begins to rotate. As it rotates, the map of the world becomes visible and the ball metamorphosises into a rotating globe.

The globe turns until the narration reaches the word “mobile phones”. At this point the globe slowly turns into a mobile phones. It breaks up in the squares which drop tp the floor, ready to piece themselves together into another image.

Narration: “World Film Collective teaches simple and sustainable film making to young people living in deprived areas of the world using mobile phones”

Sequence -2 :

Narration: ”The programme consists of four workshops, each teaching a different genre of film making and each lasting 50 hours”

The squares on the floor float upwards and becomes the silhouettes from the logo again.

The ‘young people’ stand in a line facing the screen. They are moving but only slightly. They have their own individual way of standing – hands in pockets, swaggering, checking their phone etc.

They are a class ready to begin

Sequence -3 :

Narration: “We partner with local youth organisations, arts centres and after school clubs to deliver a workshop which is suited to the young people of the community. We choose organisations that have a proven track-record of success in engaging young people living on the margins”

The young people walk up a hill, towards a building at the top. The hill resembles a favela in Rio: Ramshakle houses tumbling down the landscape. The centre is situated towards the left-hand side, a short distance away from the hill of shacks and therefore distinguishable.

Sequence – 4 :

Narration: “The first level of the workshop teaches fictional film making”

These ‘young people’ form the shape of a film crew. One silhouette films using a mobile phone, another holds a clip board, others act.

Narration: “The second teaches documentary film making and news features”

The young people become a film crew, in a public place, doing an interview.

Narration: “In the third they learn music videos and adverts..”

The silhouettes become a band with a guy/girl filming them on a mobile phone

Narration: “In the fourth they’re learning to be entrepreneurs, creating a production company and selling content. By this time they will have built up a strong community and web presence”

The silhouettes become all the different symbols for money around the world, fading one to the other.

Fade in titles: "It’s a unique education to employment programme"

Fade in titles: "And it’s global"

Silhouettes become the globe once more. Coming out from it are rockets, landing on other parts of the globe.

The rocket suspends and becomes a box. The globe tranforms into the silhouettes of the ‘young people’. They climb into the logo, completing the frame. The logo turns yellow. It’s the only colour since the beginning of the animation.


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David Jansson February 21, 2010 08:52 1 Thumb-up
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Morphing

I don't know how morphing is done in Blender, and I have too much to do in my own project to hit the tutorials for this. It might be done with shapekeys, but that would mean I would have to model the mobile phones from the starting point of a sphere... Possible, but Not very easy, and very time consuming. I currently have no idea how one would achieve that Ink effect. Maybe with really high resolution fluid simulation, but I have never needed to render fluids in my projects so I have never learned it.

But, If you could hatch some more ideas that are a bit less complicated I bet I could do something very cool non the less. Take a look at these to see what I have done so far:

Note, that the screenshots doesn't represent the final result or even the current result. They are just the latest screenshots I have uploaded.

Edit: Also consider that we are going for a cartoony feel in these examples.

http://www.wreckamovie.com/system/shot_medias/0000/3682/SpaceBattleFinal.avi





http://www.wreckamovie.com/an-animated-space-opera

Keep in mind, that explosions can be done backwards, and without flames.

Edit: I can't believe I forgot the dog... Not done either, needs details on the paws and stuff. But still.

And a VTOL I modelled, very half done though:

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Comments

(null) February 21, 2010 18:13 Flag

If you uploaded it to YouTube you could even embed it on WAM.

David Jansson February 21, 2010 18:07 Flag

Strange. Here it even plays in my browser...

(null) February 21, 2010 17:52 Flag

Nope, definitely Xvid, I installed it from xvid.org

David Jansson February 21, 2010 17:50 Flag

Are you sure it isn't DivX you are using? Xvid is the open source equivalent.

(null) February 21, 2010 17:22 Flag

I use Xvid too, but that file still won't play.

David Jansson February 21, 2010 17:09 Flag

It's Xvid. I like that format. It maintains quality at the same time as it keeps file size low.
VLC plays it.

http://www.videolan.org

And I just realized I had rendered too few frames. I need to fix it. Later.

(null) February 21, 2010 16:59 Flag

What codec is that .avi file in? I can't get it to play on my computer.

You might want to upload test videos to YouTube so that people can easily view them? YT converts almost any video format.

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David Jansson February 21, 2010 11:02 0 Thumb-ups
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Stickfigures

How about doing the animation in colour, and use the Sample/Stick Wreck Stickfigures for the people in the logo? Spinning on Angelas idea, "The group (a bunch of people of as many different colors as possible would be lovely) come into sight in front of them", only in the animation part as well.

“World Film Collective teaches simple and sustainable film making to young people living in deprived areas of the world using mobile phones”

Some critique. Deprived? Considering other uses of the word (As in morally questionable, for example.) I would think twice, or even thrice before using it in that context.

I would suggest doing the first part of the narrative in text, and setting it up something like this:

Each empty line represents a pause in which we see the animation play out.

Title: The world film collective

"Our goal:"

“Teaching young people living in underdeveloped areas of the world film making"

"Using simple and sustainable techniques"

"And mobile phones"

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(null) February 21, 2010 16:51 Flag

Another advantage of simple stick figures is that it would avoid cultural barriers. Such an advert could be shown anywhere without fear of offending local sensibilities.

"Some critique. Deprived? Considering other uses of the word (As in morally questionable, for example.) I would think twice, or even thrice before using it in that context."

David, I think that's "depraved" youre thinking of? But this is a good point, it's very close to "deprived" so people who aren't native speakers might misunderstand.

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David Jansson February 21, 2010 10:08 0 Thumb-ups
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I know we haven't passed the brainstorm stage

But still. A small test of how one could go about this.

This isn't a morph, it's just an object that fades out as another fades in.

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(null) February 21, 2010 05:53 0 Thumb-ups
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Storyboard & Money

Generally speaking, sounds like a good plan. If you can get some good animators working on it, it should be pretty good. :)

It does sound a relatively complex animation for a simple advert though, did you have someone in particular in mind to do this?

One specific thing I'd want to remove is "The silhouettes become all the different symbols for money around the world" as that may send mixed messages about what the WFC is for. Presumably these courses are largely to enable participants to become media-savvy, whether they use these skills commercially or not?

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Angela R. February 18, 2010 09:58 2 Thumb-ups
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Group photo matching the logo...

The very first thing that comes to my mind when observing the logo, is actually a group shot of people of different logos fading/transforming back into the logo. Which I believe is, very simply, the point of the logo itself: we/they are the World Film Collective.

Just imagine seeing a kid shooting with their phone from the side, then the camera moves around them, to show what they are shooting. The group (a bunch of people of as many different colors as possible would be lovely) come into sight in front of them, then the camera closes in so that the person shooting is no longer in sight, and the logo replaces the group "photo" with a nice effect.

And yes, I do realize this may feel very "simple". Yet, if that is the reason such a logo has been chosen, then the audience may be interested to see "directly" why such logo has been chosen, rather than relying on completely abstract silhouettes?

I understand that something similar to this has been indeed already included in the draft for the video listed in the task description. However, I seem to have problems visualizing it from just those words. I wonder if a storyboard is available, or whether the description could get split in some even smaller chunks, easier to visualize mentally?

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Angela R. February 19, 2010 14:58 Flag

Well... you DO have a point, and it DOES sound like fun! :)

Just not sure that is what the production leaders may be after, that's all. ;)

David Jansson February 19, 2010 14:54 Flag

But humans come in such a limited range. From pale almost white to, pigtail pink to brown to almost blue black.

That aside, I can understand that people get duped into racism due to silly nationalism. Getting duped into being a racist because of skin colour, that's just stupid.

One can illustrate the stupidity by using scientificish words. "Your skin reflects light in a different wave length than mine. It makes it a little bit easier for us to live in our respective longitudes, even though we can get used to each others climates quite fast. There is no scientific evidence whatsoever that our difference in colour affects us any other way. Still, cool."

Yes. Cool. But then we realize that even though humans come in more than one colour, it isn't that many colours, and they can pretty much fit into one fourth of the NCS circle. Thus, Bodypaint!

Angela R. February 19, 2010 14:00 Flag

*snickers* No, David, that is NOT exactly what I was thinking about. ;)

David Jansson February 19, 2010 13:47 Flag

"(a bunch of people of as many different colors as possible would be lovely)"

Bodypainting!

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