Viral Marketing stunt

I have an idea that some of these TV-network-people (that receives this promo-film in the post) first gets the idea that it is simply a marketing promotion for something.

They disbelief the serious intent, and imagine it is a spoof/hoax, that will later be revealed to the world. Viral marketing is popular right now, with films on youtube that is showing one thing, but in fact is a campaign for a soft drink or shoes or any new "whatever"-product.

So TV-people simply wait for the "evidence"...

or create a competition for video artists to "remix" the film. ( do you know the term "Mashup" ??? )